Certification Spotlight: Benz School of Floral Design Principles of Floral Design Certification

Each month, we feature a different industry certification hosted on the iCEV testing platform, and this month, we are highlighting the Benz School of Floral Design Principles of Floral Design Certification.

Earlier this year, we interviewed Bill McKinley, Director of the Benz School of Floral Design, to hear his perspective on the value of Benz’ industry certification. Read the blog to learn what McKinley has to say about the Principles of Floral Design Certification.

What is the Benz School of Floral Design?

The Benz School of Floral Design was founded in 1946 by M. Buddy Benz with the goal of teaching excellence in floral design. We teach classes consisting of lectures and hands-on instruction to help everyone, from beginners to professional designers, enhance their floral design techniques.

Why is the Benz School of Floral Design qualified to be the certifying body for the Principles of Floral Design Certification?

The Benz School of Floral Design has an internationally known reputation for quality floral education. Intentional focus within the certification process on the elements and principles as they relate to floral art gives students a solid foundation on which to build their continued learning through further studies or career opportunities.

The Benz School of Floral Design is recognized by the American Institute of Floral Designers as an educational partner, meaning we comply with nationally recognized and accepted standards. The Benz School is the marquee name when it comes to the art of floral design, and a certification from the Benz School of Floral Design carries a certain prestige within the floral industry.

Why did the Benz School of Floral Design create the Principles of Floral Design Certification?

We created the Benz School of Floral Design Principles of Floral Design Certification in response to an industry need for well-educated floral design employees. Additionally, we wanted to ensure a solid foundation of consistent, quality designers for the future of the floral industry.

Why is the Benz School of Floral Design Principles of Floral Design Certification valuable to certification earners?

Students who earn this certification will enter the workforce already knowing the basics of the floral design industry, making them much more marketable. They will have a verifiable set of knowledge and skills related to floral design history, flower identification, floral techniques, arrangement creation and duplication and flower business management.

It is not uncommon for potential entry-level floral employees to expect full, on-the-job training. Many people are not aware that floral design requires knowledge not only of horticulture and art, but also physics, engineering, chemistry, biology and agriculture. The Principles of Floral Design Certification introduces students to the many faceted skill set needed to succeed in the floral industry.

Why is the Benz School of Floral Design Principles of Floral Design Certification valuable to employers?

Prior knowledge of floral design through the Principles of Floral Design Certification automatically tells the future employer the applicant has a certain skill set, but also, they have the initiative to be an educated designer. Designers who demonstrate the desire to learn and earn certifications are always preferred in the floral industry.

 

If you are interested in learning more about the Benz School of Floral Design Principles of Floral Design, visit the Benz School of Floral Design website or visit the certification page on the iCEV website.

 

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