3 Best High School Marketing Curriculum Options

If you teach high school marketing, you know finding the best curriculum for your class is key to engaging students and meeting your course standards. With the right materials, you can give your students memorable experience that will open their minds to the possibilities within marketing. 

So what year-long marketing curriculum options are out there? Where can you find them, and what do they cost?

In this article, you’ll discover some of the best high school marketing curriculum options, including: 

  1. Marketing Course from the Tech Twins
  2. Principles of Marketing Course from BusinessU
  3. Foundations of Marketing, 9th Edition

By the end of this article, you’ll have a better understanding of each of these options so you can choose the best fit for your class.

1. Marketing Course from Tech Twins

Tech Twins

TeachersPayTeachers (TpT) is a digital marketplace that sells thousands of educational resources for instructors teaching almost any age range, from pre-K to adult education. A prominent provider on TpT is Tech Twins, which offers hundreds of activities, lessons, and courses. 

One of the courses they offer is the Marketing Course & Bundle - Full Year, which teaches students foundational marketing principles, practices, and more. This course covers subjects like: 

  1. Marketing Introduction
  2. Economics & Marketing
  3. Ethics
  4. Consumers & Competition
  5. Market Research
  6. Product Development & Branding
  7. Price & Distribution
  8. Adverting & Promotion
  9. Social Media Marketing
  10. The Marketing Plan
  11. Marketing E-Portfolio

To teach these subjects, the course provides 480 pages of materials like daily lesson plans, standards, projects, activities, assessments with answer keys, rubrics, and more. Each lesson plan takes about 75 minutes worth of class time, which should be more than enough to cover most high school classes. 

The course also culminates in an in-depth marketing simulation project, where students will prepare their own proposal for marketing a product or service, applying all the knowledge they’ve gained throughout the year.

How Much Does It Cost and Who Is It For?

The Marketing Course & Bundle costs $288 on TpT. While this can be pricey for some classrooms, this one-time purchase should be able to last you for several years, and the Tech Twins offer regular free updates to the material to ensure it remains accurate. 

All in all, this is an excellent choice for teachers who need a comprehensive high school marketing curriculum with relatively few strings attached. And with the variety of projects and activities included, this resource will help ensure student engagement remains high in your class. 

2. Principles of Marketing Course from BusinessU

BusinessU - High School Business Courses

BusinessU is a curriculum provider that offers semester- and year-long courses covering business topics like entrepreneurship, personal finance, and marketing. 

BusinessU’s year-long marketing course is called Principles of Marketing, which serves to introduce students to some of the most important concepts in marketing, including: 

  1. Market Planning
  2. Marketing Metrics
  3. Marketing-Information Management
  4. Selling
  5. Customer Behavior
  6. Customer Service
  7. Customer Relation Management
  8. 4 P’s of Marketing

To help you cover these topics, this course offers 180 days of content, with 43 lessons, 38 videos, and 152 assignments, all paced appropriately for a high school class. Some specific resources included are group activities, projects, discussion guides, auto-graded quizzes, and formative assessments. 

BusinessU’s courses are known for being interactive and turn-key—good fits for a heavily-structured class where students can complete work independently. However, teachers can also customize and edit these courses to better fit their needs.

How Much Does It Cost and Who Is It For?

Unfortunately, BusinessU doesn’t offer pricing information on their website, so you’ll have to reach out to them directly for an estimate on how much this Principles of Marketing course would cost your district. 

Generally, you must purchase a subscription for each course on BusinessU’s website you use. This means you’ll likely have to renew your subscription to BusinessU every year. 

Altogether, Principles of Marketing is a strong choice for teachers looking for a year-long, well-structured high school marketing curriculum. It’s a particularly good fit for teachers who want to give their students a more independent learning experience compared to other options.

3. Foundations of Marketing, 9th Edition

Authors: William M. Pride, O. C. Ferrell

Copyright: Cengage, 2022

Foundations of Marketing, 9th Edition is a comprehensive marketing textbook that can be used to introduce students to modern marketing concepts like strategy, social responsibility, target markets, research, e-marketing, and more. 

Foundations of Marketing is divided into 17 chapters spread across six parts:

Product Image, 9780357129463

  1. Strategic Marketing and Its Environment
  2. Marketing Research and Target Markets
  3. Customer Behavior and E-Marketing
  4. Product and Price Decisions
  5. Distribution Decisions
  6. Promotion Decisions

Each part includes resources like key vocabulary, discussion questions, example marketing strategies, and cases demonstrating notable marketing concepts in action. 

In addition, there is also an extra section that goes into the ins and outs of Marketing Analytics, including how to collect and use marketing data.

How Much Does It Cost and Who Is It For?

Paperback editions of Foundations of Marketing cost $217 on Cengage’s website, while eBook versions cost $43 per copy. In addition, you can purchase online homework platforms with each copy, to give students more resources to work with. These cost $75 for Cengage Infuse and $111 for MindTap. 

All in all, Foundations of Marketing is a good fit for teachers looking for a well-rounded, reliable high school marketing curriculum that encourages traditional instruction. However, if you’re looking for more engaging course material, you might be better off looking elsewhere.

Need More Than Just High School Marketing Curriculum?

In this article, you’ve discovered some of the best high school marketing curriculum options to use in your class. If you make the right pick among these choices, you’ll be well on your way to teaching students the essential marketing knowledge they need. 

However, if you need to teach your kids additional business subjects like management, entrepreneurship, business foundations, and more, consider starting a free trial with iCEV! 

The iCEV curriculum provides hundreds of hours of lesson plans, videos, activities, projects, and more to teach almost any high school business course you can think of. And with its flexibility and ease of use, you can rest assured it will fit your class perfectly!

Start Your Trial